Micro-Influencers vs Big Influencers: Which is Better for UK Brands?
The landscape of influencer marketing and a social media marketing agency has shifted dramatically over the last few years. Gone are the days when a celebrity endorsement was the only ticket to brand visibility. Now, scrolling through Instagram or TikTok, you’re just as likely to see a recommendation from a niche hobbyist with 5,000 followers as you are from a reality TV star with 5 million. For UK brands, this presents a challenging question: where should you invest your marketing budget? Do yo
